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Proposal

AI Recruitment System

Prepared for Michael

Date
4 October 2026
From
Surplus Systems
Contact
contact@surplus-systems.co.uk
Live demo
Talk to Ava, inside
The challenge

Hiring at pace, without the churn.

You need a steady stream of field reps who turn up, stay, and sell. Right now, speed and screening are the bottleneck.

Target
~16
New field reps a month

A constant hiring target that never switches off, every single month.

Risk
£1,200
Cost of every early dropout

£300 a week guaranteed for the first 4 weeks, whether they stay or not.

Speed
Hours
Not days, before good candidates go cold

Calling hundreds of applicants by hand is slow. The best ones have taken another job by the time you ring.

How it works

From application to booked, in minutes.

One joined up system. We run the ads, our AI recruiter Ava makes the calls, and your team only spends time on candidates worth meeting.

01

We write and run your job ads

Indeed, Totaljobs and other boards, posted through your own employer account, so you keep the history and the data.

02

Ava calls within a minute

The moment someone applies, our AI recruiter rings them, usually within 60 seconds, while you are still front of mind.

03

Screening, done honestly

Ava runs your screening questions and explains the role as it really is: door to door, targets, pay. No surprises in week one.

04

Booked straight in

Candidates who pass are booked into a full interview or directly into training, whichever you prefer.

If the call is missed
05

Automatic text follow up

A text goes out from the same number, so they recognise it when they ring back.

"Sorry we missed you, call us back about the field sales role."
If they don't meet the criteria
06

Human review queue

Nobody is turned away by a machine. Every decline goes to a person, so no good candidate slips through.

Hear it for yourself

Meet Ava, your AI recruiter.

This is the same voice agent your applicants would speak to. Try it now, right here in your browser.

Play the role of a candidate who has just applied. Ava will screen you and book you in, exactly as your applicants would experience it. You'll be addressed as James, feel free to correct her.

Ready when you are

Microphone access is needed. Works best in Chrome or Safari.

Hear the live demo

Talk to Ava, our AI recruiter, in your browser. Play a candidate who has just applied and she will screen you and book you in, exactly as your applicants would experience it.

  • 01Scan the code or open the link on your phone or laptop
  • 02Tap "Talk to Ava" and allow microphone access
  • 03Answer as if you had just applied for the role
Link to follow
QR code will appear once the proposal is live
Visibility and control

See every candidate, every call, every number.

Automation should never mean losing sight of what's happening. Choose how you want to see it.

Option A

Plug into your existing ATS

Keep the tools your team already uses. Candidates, call outcomes and bookings flow straight into your current applicant tracking system.

Option B

A bespoke recruitment portal

Built around how you hire, with everything in one place:

  • Full pipeline tracking
  • Call recordings and transcripts
  • Candidate answers and scores
  • Automated follow ups
  • Ad performance
  • Pick up rates
  • Booking rates
  • Applicant to field rep conversion

Illustrative mockup with example figures. Your portal is built around your process and branding.

Why it pays for itself

Faster, fairer, and cheaper than a bad hire.

Speed to candidate

Every applicant is called within a minute of applying, while they are still keen and before a competitor rings first.

Consistency

Every applicant is asked the same questions and scored the same way. No off days, no shortcuts, no gut feel.

Available 24/7

Evenings, weekends and bank holidays. People apply when it suits them, and Ava answers when they do.

Fewer bad hires

An honest explanation of the role up front means the people who start are the people who stay.

The maths

Prevent just one early dropout a month and you save up to £1,200. That's more than the monthly fee, on its own.

One early dropoutup to £1,200
Starter, per month£250
Growth, per month£550
Pricing

Simple, monthly, no surprises.

A one-off setup to build your system, then a monthly plan sized to how many reps you need.

One-off

Setup

£1,500one-off

£995 with a 3 month commitment

  • AI voice agent, trained on your role
  • Your screening criteria
  • Missed call SMS follow up
  • Job board ad account setup
  • Booking flow into interview or training
Get started
Starter

Get the calls made

£250/ month
  • Ads written and managed
  • AI screening calls, up to 75 a month
  • Booking into interview or training
  • Missed call SMS
  • Weekly summary report
  • Additional calls billed per call
Get started, monthly Get started, 3 months
Recommended
Growth

Built for your target

£550/ month
  • Everything in Starter
  • Call volume sized for 16+ hires a month
  • Bespoke recruitment portal, or ATS integration
  • Automated follow ups
  • Human review queue
  • Full analytics
Get started, monthly Get started, 3 months
Optional

Performance model

£400/ month

plus £30 per rep who completes their first week in the field

A lower monthly fee, with part of what you pay tied to the outcome you actually care about: reps who turn up and stay.

Get started

Job board ad spend is separate and paid directly by you to the job boards. All prices exclude VAT where applicable.

Timeline

Live in two weeks.

From sign off to every applicant being called within a minute, in two weeks.

Your rollout

Live in 2 weeks

Week 1
Discovery, screening criteria, ad copy, account setup.
Week 2
Voice agent live, SMS follow up, booking flow, testing.
Weeks 3 to 4
GrowthPortal or ATS integration live, with no interruption to live hiring.

The two week timeline starts once we receive sign off, payment, and your role details (screening criteria, interview or training availability). Job boards may take up to 48 hours to approve new ads.

Compliance and fairness

Fair to candidates. Safe for you.

Upfront about AI

Candidates are told at the start of the call that they are speaking with an AI assistant.

Recorded with notice, UK GDPR

Calls are recorded with notice, and all candidate data is handled under UK GDPR.

A human checks every decline

No candidate is rejected by AI alone. A person reviews every decline before it is final.

Fair questions only

Screening questions avoid protected characteristics and focus on the role.